0704-883-0675     |      dataprojectng@gmail.com

IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The study was on impact of advertising on consumer buying habit. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective cannot be over emphasized. The study used the Nigerian Bottling Company (NBC) Plc, Owerri branch as its case study. One would be tempted to think that a company as renowned as NBC would be laid back in its advertising practices. But that is not the case. The Company is a fervent advertiser of its products through almost all the advertising media of television, radio, print, out-door (bill boards) to mention but a few. The objectives of the study therefore are to find out if indeed advertising builds primary demand, the extent to which it fosters consumer loyalty & its relationship with sales volume. Finally, the study concludes on the note that even “big” names have no choice, but to keep on advertising …. and advertising, for business sustenance and growth.




FIND OTHER RELATED TOPICS


Related Project Materials

THE IMPACT OF BLOCKCHAIN TECHNOLOGY ON VOCATIONAL EDUCATION CREDENTIALS

ABSTRACT: Addressing the challenges of digital divide in vocational training for rural areas is essential to ensure equitable access to educat...

Read more
DESIGN AND IMPLEMENTATIONOF A MEDICAL DIAGNOSTIC SYSTEM

BACKGROUND OF STUDY

Medical diagnosis, (often simply termed diagnosis) refers both to the process of attempting to determine or identifyi...

Read more
COMMUNITY JOURNALISM AND THE CHALLENGES OF RURAL REPORTING IN NIGERIA

Abstract

Rural communities in Nigeria have largely been relegated to the periphery of the regular mainstream socio-econo...

Read more
ASSESSMENT OF SOCIAL MEDIA AND YOUTH VIOLENCE

EXCERPT FROM THE STUDY

With the advent of social media, it is rare for an event to happen without being unveiled or exposed through socia...

Read more
AN INVESTIGATION INTO THE CAUSES, PREVALENCE AND EFFECT OF FEMALE PROSTITUTION IN NIGERIA TERTIARY INSTITUTIONS: A CASE STUDY OF COLLEGE OF EDUCATION, EKIADOLOR-BENIN AS A CASE STUDY

STATEMENT OF THE PROBLEM

Statistically, prostitution is an alarming problem to the human society. Prostitution is a form...

Read more
THE EFFECTS OF TWO TEACHING METHODS ON ACADEMIC ACHIEVEMENT OF JUNIOR SECONDARY SCHOOL STUDENTS IN HOME ECONOMICS  

ABSTRACT

The study focused on the impact of teaching methods of home economics on academic achievement of junior sec...

Read more
EXAMINING THE ROLE OF EARLY CHILDHOOD EDUCATION IN SUPPORTING CHILDREN WITH ADHD

ABSTRACT: This study Examined the Role of Early Childhood Education in Supporting Children with Attention De...

Read more
THE INFLUENCE OF BUSINESS ANALYTICS ON COMPETITIVE ADVANTAGE

Abstract: THE INFLUENCE OF BUSINESS ANALYTICS ON COMPETITIVE ADVANTAGE 

This study aims to explore...

Read more
IMPACT OF REVENUE COLLECTION ON INFRASTRUCTURAL DEVELOPMENT IN NIGERIA

Abstract

This research work was on “Revenue collection and infrastructural development in the Loc...

Read more
Design and Implementation of a Real Time Chat Application.

ABSTRACT

CHATTY was created with the mind set to not just be another chat application but to add a level of clean UI (user interface) or...

Read more
Share this page with your friends




whatsapp