Abstract
The study was on impact of advertising on consumer buying habit. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective cannot be over emphasized. The study used the Nigerian Bottling Company (NBC) Plc, Owerri branch as its case study. One would be tempted to think that a company as renowned as NBC would be laid back in its advertising practices. But that is not the case. The Company is a fervent advertiser of its products through almost all the advertising media of television, radio, print, out-door (bill boards) to mention but a few. The objectives of the study therefore are to find out if indeed advertising builds primary demand, the extent to which it fosters consumer loyalty & its relationship with sales volume. Finally, the study concludes on the note that even “big” names have no choice, but to keep on advertising …. and advertising, for business sustenance and growth.
ABSTRACT: Addressing the challenges of digital divide in vocational training for rural areas is essential to ensure equitable access to educat...
BACKGROUND OF STUDY
Medical diagnosis, (often simply termed diagnosis) refers both to the process of attempting to determine or identifyi...
Abstract
Rural communities in Nigeria have largely been relegated to the periphery of the regular mainstream socio-econo...
EXCERPT FROM THE STUDY
With the advent of social media, it is rare for an event to happen without being unveiled or exposed through socia...
STATEMENT OF THE PROBLEM
Statistically, prostitution is an alarming problem to the human society. Prostitution is a form...
ABSTRACT
The study focused on the impact of teaching methods of home economics on academic achievement of junior sec...
ABSTRACT: This study Examined the Role of Early Childhood Education in Supporting Children with Attention De...
Abstract: THE INFLUENCE OF BUSINESS ANALYTICS ON COMPETITIVE ADVANTAGE
This study aims to explore...
Abstract
This research work was on “Revenue collection and infrastructural development in the Loc...
ABSTRACT
CHATTY was created with the mind set to not just be another chat application but to add a level of clean UI (user interface) or...