Abstract
The study was on impact of advertising on consumer buying habit. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective cannot be over emphasized. The study used the Nigerian Bottling Company (NBC) Plc, Owerri branch as its case study. One would be tempted to think that a company as renowned as NBC would be laid back in its advertising practices. But that is not the case. The Company is a fervent advertiser of its products through almost all the advertising media of television, radio, print, out-door (bill boards) to mention but a few. The objectives of the study therefore are to find out if indeed advertising builds primary demand, the extent to which it fosters consumer loyalty & its relationship with sales volume. Finally, the study concludes on the note that even “big” names have no choice, but to keep on advertising …. and advertising, for business sustenance and growth.
ABSTRACT
Online clearance system is a research work that will help build an effective information management for schools. It is aimed at...
ABSTRACT
Uvaria chamae P.Beauv. belong to the Annonaceae family of flowering plants. It is distributed in the savannah and secondary fore...
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Protein energy malnutrition (PEM) accounts for over 50 % mortality among weaning children globally. Fortification and formulatio...
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There is a continuous exacerbation of environmental problems in big cities of...
Background to the Study
The Church from inception has rendered various levels of social welfare services to humanity as...
Background to the Study
Technological advancement in contemporary society of the 21stcentury heralded the arrival...
ABSTRACT
This project titled Effectiveness Of Internal Control In a Trading C...
ABSTRACT
This project looked into the impact of motivational factors on employee's commitment. Four...
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About half of Nigerian population experience at least one episode of malaria per year, resulting in high morbidity and mortality...
ABSTRACT
This study assessed and investigated staff training and teachers’ productivity in five s...